Chadwick Inc Essay Essay Example

Chadwick Inc Essay Essay The concern schemes that are included in the balanced scorecard for Norwalk Division are: maximizing return on all development disbursement. fulfilling client demands. and the development of employee accomplishments. The scheme that is non embraced in the balanced scorecard is the 1 in respect to driving direction duty to the lowest degree. This scheme was non included because there needs to be a balance in duty through the administration. Employee marks and inducements are closely linked to the public presentation of the division ; more duty given to staff at lower degrees could increase the possibility of directors puting schemes for their ain benefit and division. This could take to disagreements between organizational ends and the ends set by direction for a specific division. We will write a custom essay sample on Chadwick Inc Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Chadwick Inc Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Chadwick Inc Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer New steps that need to be developed and included in the balanced scorecard are return on research capital. merchandise profitableness. merchandise development clip. figure of merchandises under development. and figure of employees take parting in preparation plans. The steps developed demand to be straight related to the aim and have the ability to supply feedback for that peculiar country. ( B ) A Balanced Scorecard developed for the administration will differ to one that is specifically developed for a certain division in an administration. The aims of an administration as a whole are marginally different to the aims that are set for a division or section. Organisational aims which are statements that articulate what the administration hopes to carry through will include all of the aims across the different divisions of the company ; where as divisional aims are aimed explicitly at that division. This may ensue in different steps used in the scorecards to measure public presentation associating to the specific aim. For illustration. Chadwick Inc. operates in many concerns including personal consumer merchandises and pharmaceuticals. The administrations overall aim is to bring forth high quality merchandises and acquire them to the market faster at lower costs. For its portion. the Norwalk Pharmaceutical Divisions aim is to increase the output of new merchandises and to cut down the clip and costs of the merchandise development rhythm. This divisional nonsubjective becomes a portion of the company’s current aims and is the aim that is focused on when developing the divisional scorecard. The divisional balanced scorecard was decided by the president of Chadwick Inc. to be developed in a manner ‘that was right for the division’ . This decentralized decision-making and authorization attack may make struggle between divisional scorecards and those of the corporation. This attack to developing a divisional scorecard may give rise to negative effects. Directors may concentrate excessively narrowly on their ain units public presentation and schemes instead than achieving the overall administrations ends. It could besides take to incompatibilities at the organizational degree. The advantages of decentralization outweigh its restrictions and should be adopted in the administration. However. to get the better of the struggle of disagreement between organizational and divisional scorecards. top direction demands to let for decentralization merely to a certain extent and guarantee that each division is being aware and taking into consideration the overall organizational aim. ( degree Celsius ) The concern scheme of a company or division is used to exemplify how all the single activities are coordinated to accomplish a coveted consequence. Developing a scheme is critical as it is used to put the overall way of the concern. The concern scheme for Norwalk was developed by one person and within a few proceedingss. For optimum consequences and clear way. a scheme should be developed over a longer clip period and the balanced scorecard should non be created until all the participants involved have a clear apprehension and vision of the concern. From the beginning of the undertaking it could be said Greenfield was non committed to the development of the balanced scorecard for the Norwalk division. He did non believe how dedicated Chadwick Inc. was to the construct. Any Balanced Scorecard undertaking will neglect if it is seen as merely another â€Å"management fad† . It needs sponsorship through active communicating – communicating that explains why the administration needs the Balanced Scorecard and how it will profit both the division and persons. During the procedure there was besides a deficiency of committedness from all the members. it took them several hebdomads before meeting and focussing on the undertaking. The clip spent developing a balanced scorecard is of import. if it is rushed it could take to negative effects when it is implemented. The divisions of Chadwick were advised that merely difficult informations ( fiscal information ) is to be used in the balanced scorecard. Financial information entirely merely provides short-run schemes ; non-financial informations offers a closer nexus to long-run organizational schemes. Therefore by embracing merely fiscal informations the balanced scorecard will supply merely a short-run step to measure the division’s public presentation.

Migrant Hostel, Ancestors and Feliks Skryznecki Essays

Migrant Hostel, Ancestors and Feliks Skryznecki Essays Migrant Hostel, Ancestors and Feliks Skryznecki Paper Migrant Hostel, Ancestors and Feliks Skryznecki Paper Essay Topic: Poetry Belonging is known as a process of identification that establishes our relationships between individuals and their society. Often, the pursuit of a sense of belonging dominates ones life as it can emerge from the connections made with people and society. It has been found that mans need for companionship, belonging is natural and instinctive and something that is pre-coded in the primitive brain. Aristotle once said, The impulse to form partnership of this kind is present in all men by nature. Knowledge of ones identity through knowledge of where one belongs can give meaning to life and bring about happiness, while exclusion can trigger a sense of unworthiness, even inferiority, and alienation as shown through the poetry of Peter Skryznecki and the film Into the Wild We chose the poems of Peter Skrzynecki as our prescribed text and there is a greater sense of not belonging and alienation in every poem than belonging and acceptance. It is almost that he wants us to feel sympathy and condolence for him in his poems. Poems such as Migrant Hostel, Ancestors and Feliks Skryznecki convey his message of being estranged and isolated from his identity of the polish culture and his uncertain future. To convey these views Skrzynecki uses a variety of techniques, the main ones being: metaphors, similes, personification, rhetorical questions and the use of tone. The poem Migrant hostel (Parkes 1949-1951) carries authencity and themes of difficulties assimilating into a new culture, feelings of uncertainty and insecurity and therefore issues surrounding identity, or the lack OF identity. In Migrant Hostel the poet uses the imagery of birds to show us this sense of uncertainty. Example We lived like birds of passage/Always sensing a change and Nationalities sought each other instinctively-/ Like a homing pigeon Feeling uncertain and insecure the migrants sought comfort and security from people with a familiar Background and felt a sense of belonging and acceptance as they were recognised by accents. Also in Migrant Hostel the poet effectively reveals the problems that migrants face of Assimilating into a new culture. Skryznecki does this with his powerful Image and personification of the boom gate at the migrant hostel. As it rose and fell like a finger/ Pointed in reprimand or shame. The word reprimand has negative connotations in this context being that the outside world may not be welcoming. Here we also get the sense that migrants are ostracized from the outside world as they are sealed off the highway which is an obstacle to freedom, new life as they are unable to reach it. In the Poem Felix Skrzynecki the poet explores a contrast of the theme of strong cultural identity and alienation for Feliks Skrzynecki and loss of cultural identity for Peter Skrzynecki in a new land. Feliks Skrzynecki chooses to isolate himself from society as he surrenders belonging in an Australian society; rather he chooses to belong in his garden as he loved his garden like an only child. Feliks feels secure and finds peace of mind in his garden and the use of hyperbole Ten times around the world creates a strong connection between Feliks and his garden. His polish friends/talking they reminisced about farms where paddocks flowered. This shows Feliks strong cultural identity with his polish friends an that he has a spiritual connection to the country that shaped him. Peter Skrzynecki realises that to become his own person (to fulfil his identity) he must move away from his family and surrender the polish culture. The loss of cultural identity is communicated through the image made by lines such as I forgot my first polish word/After that like a dumb prophet, /Watched me pegging my tents/Further and further south Of Hadrians Wall. The use of alliteration and repetition (a potent literary technique) further and further further emphasises the point of how much of the lost of the polish heritage and Peters cultural identity. The poem Ancestors is an interesting and enigmatic poem that raises many questions and images but gives little definite comment. The poem encourages the audience think about their past and the people who are responsible for our existence. These figures seem to appear to the poet in a dream but cannot communicate with him. There is a clear spiritual connection between the persona and these bearded, faceless men/standing shoulder to shoulder? which is a collective term and creates a sense of belonging with the use of alliteration but the rhetorical question undercuts this belonging by confusing the audience. There is also a real sense of uncertainty about his identity as they whisper into the darkness. The poets continual use of they emphasises his lack of knowledge about his ancestors. There is a sense of frustration in the final stanzas. The poet sees clearer faces yet he awakens and cannot speak Why do you wake as there faces become clearer. He captures his dissatisfaction and impotence in the simile, Your tongue as dry as caked mud. There is an inevitable relationship between the shadowy figures and the poet as the wind tastes of blood. This last line answers all the rhetorical questions asked in the poem as it tells the poet that he does have a blood related connection with his ancestors but also suggests that he has betrayed and surrendered his own cultural identity. My related text Into the wild is a story about youthful alienation that alternately irritates and engages. Based on a true story Into the Wild is basically a road picture that follows the adventures of Christopher McCandless, a bright college boy who chooses not to belong to a society that lives a lie bases on reasons and expectations. If we admit that human life can be ruled by reason, then all possibility of life is destroyed. A quote from Christopher McCandless. So he decides to leave and surrender his fake society identity behind The core of mans spirit comes from new experiences. By Chris McCandless and hitch hikes his way for two years like a drifter to live in the wild in search for happiness and his true identity. An example of this concept of not belonging can be seen when the family are having dinner, Christophers parents offer him to buy a car in order to improve his social image but Christopher sees this as an unnecessary measure. Why would I want a new car? / are you worried what the neighbors might think. Chris abandons his family and decides to chuck it all and become a self-styled aesthetic voyager in search of ultimate freedom. in the wild where he feels a great sense of belonging to the places and with the people he meets, I have lived through much and now I think I have found what is needed for happiness. A quiet, secluded life in the country with the possibility of being useful to people. This concept of belonging explores that he has found happiness and therefore found his identity and freedom. This can be seen through the long and far camera angle shots of the landscape and the natural imagery of the snow and the Grand canyon. The impression this film gives is that this act of rebellion by Chris is primarily a way to punish his parents for what he perceives as their hypocrisy and for the misery they put him and his sister through with their brutal fights all during their childhoods we were the bastard children Techniques which were used throughout the film are the use of constant voice overs and close camera angle shots of him writing his thoughts in his diary. The voice overs and written diary shots provide an incentive to the actions of Christopher and how he feels about them. A major concept of belonging to society is portrayed as the most important custom in ones life. The realization of the concept of belonging to society to live can clearly be seen after the death of Christopher. The montage of Christophers past at the end of the film puts together the memorable moments in his life which ironically were all related with his family. It shows him hugging his parents and finally realizing the value of belonging to a society. This realization is also backed up by the closing statement of Chris writing in his diary in his last moments Happiness is only real when shared. This immediately portrays belonging to society as a necessity to feel happy and valued. The poetry of Peter Skrzynecki and The film Into The Wild demonstrate that without a sense of belonging, which in essence arises from knowing ones identity, the individual is incomplete, Hence, life is incomplete. Realizing ones identity, through finding a place where one belongs is a key piece in the puzzle that is contentment. Even a life without belonging is consumed by the yearning to belong-showing that a life untouched by belonging is a life in which satisfaction hence happiness is unattainable.

Marketing for a Newspaper Company Case Study Example | Topics and Well Written Essays - 2500 words

Marketing for a Newspaper Company - Case Study Example From being only a UK based newspaper on its inception, the TIMES has evolved from a period when marketing was unheard to a period when marketing reigns supreme. During all this time, the TIMES has maintained its reputation and has always been a step ahead of its competition. When we see the overall marketing strategy of the TIMES, we see a dynamic force at nature. Over the years, the TIMES has evolved its marketing into many dimensions. When observed closely, the marketing strategy of the TIMES has been focused on the following basic dimensions: The TIMES has in the recent time implemented a strategy that calls for a brand development. Firstly, the paper made it clear through activities like adding its paper on the internet, and launching it in many countries, that it doesn't want to restrain itself to only one particular country. The used the same quality values of their English version, i.e. accurate and reliable news, but they were careful to decentralize their marketing activities specific for each region. They used different names, specifically like New York Times, Times of India etc that showed them devoted to one region. Also the news was selected according to the demographics of the readers. The TIMES a The TIMES also generated a strategy for a global brand name. With the advent of the internet, this task became easy as now it displayed newspapers for many regions but under the specific brand name of the TIMES. In this way each paper maintained individuality as well as common global values. The TIMES has also embarked upon a marketing strategy to make its customers feel more attached with the newspaper. Today TIMES does not stand for only news, but for much more. It has interesting aspects for all the household, like cooking recipes and clothes designs for the women, gadgets and sports paper for the young, comics for the children, business news for the job-related people, and not only local news but world wide as well. The marketing of TIMES has used it as a catch for the paper to be declared as one for the entire household. One of the major challenges for the marketing strategy developers for the TIMES has been to change the perception of the youth about the newspaper. The TIMES has always been seen by the youth as the newspaper for the more serious and elderly people. Even though it contains many interesting aspects for the youth, but the general perception remains the same. For this the TIMES has to create a new image for itself. The newspaper has been employing towards this goal through many aspects. Firstly, by driving more items and captions for the youth, like sports page, jobs page, gadgets page etc. Second, by using the internet to give a whole new look to the paper, making it more animated and interactive for the youth. Lastly, the marketing strategy most into play these days is to make the paper more accessible and glamorous to the readers. Many interactive sections have been added. Like