THE MASS MEDIA Essay Example | Topics and Well Written Essays - 1000 words

THE MASS MEDIA - Essay Example Creative enterprises, those engaged in the commercial exploitation of intellectual property-based goods and services imbued with symbolic meaning (i.e., books, film, music), contribute significantly to the economic, social and cultural development of nations. These enterprises form complex networks in content-driven sectors, which in turn make up the creative industries. Their unique characteristics (i.e., original symbolic products) drive and sustain diverse cultural and customary traditions, and enhance social values. At the same time, they generate wealth, increase employment opportunities, and promote trade. Yet, their true value and potential are often underestimated and insufficiently analyzed. Graphic design is a specific area of the creative industries. Graphic design can be defined as, "the art or profession of visual communication that combines images, words, and ideas to convey information to an audience. A graphic designer is responsible for arranging and using elements on different types of media (such as a poster, a package or a website), most likely with the use of a graphics software program such as Adobe Illustrator, Photoshop or InDesign. These elements include photos, illustrations, type, shapes, color, and texture" (Miller, 2008, pg. 1). Examples of graphic design can be found all around the world. They are most often seen in the form of advertisements, billboards, books, brochures, business cards, greeting cards, logos, magazines, newspapers, packaging, posters, signs, websites, and much more (Miller, 2008). Trends and technological advancements in the creative industries, specifically the field of graphic design, have brought along both advantages and disadvantages. One of the biggest advantages to technological advancements in the field is the fact that graphical art can now be displayed on the Internet. This provides a means for it to be viewed-and purchased-all throughout the world. Artists can create online portfolios that can be seen by anyone with Internet access. Images can also be sent in a split second. Gone are the days when graphical art must be printed out and physically distributed in order to be seen. Trends and technological advances in the field also have their disadvantages. One of the biggest disadvantages is that, due to the fact that virtually anyone can view images that are placed on the Internet, there is the potential for those individuals to steal the work of an artist and claim it as their own or use it illegally. Furthermore, that scenario is really easy for a person to do. Anyone with basic computer skills can copy or download an image that has not had protection against such acts put into place by the creator or his or her representative. Thankfully, there are ways that individuals can protect their graphical art designs. People in the United States are protected by intellectual property rights. According to DT & G: People are often confused about Patents, Trademarks and Copyrights. This confusion may result in a failure to consider the importance of these tools in business development. Yet, these intellectual property rights become more and more important as businesses move into high technology areas. Intellectual proper

anthoy lister :: essays research papers

Fox Galleries (103 Brunswick Street, Fortitude Valley) has opened the doors on it newest exhibition, â€Å"Anthony Lister: subtitled†. The showcase displays Anthony Lister’s unique brand of street art. His works can be described as anywhere from abstract to pop, to graffiti. The style is very free-form and none confined. Many mediums were used to create his art but he seems favor putting it all on canvas. When Lister paints he tells a story about whatever kind of environment he’s in at the moment. The layout of the exhibition itself is rather structured and organized. I think simple and neat was the aim here. I have chosen three painting to closely analyze: â€Å"Portrait of Egon Schiele†, â€Å"Discard the Retard† and â€Å"Paddington from Pratts†. When compared to his mentor, Max Gimblett the two distinctive styles would probably be as far as each other as possible. Max prefers his paintings to be on irregular canvases and his work can range from patterns to abstract, yet don’t have the slight chaos of Lister’s. Predominant throughout the three mentioned works you can see the use of repetition, restriction of colour, emphasis and line. His particular style seems free, spontaneous and sees no real confinement. The general restriction of colour make anything not in bland almost scream off the canvas and creates a very effective focal point. Anthony has said himself â€Å"I’m not trying to change the world, I’m just reacting to the world trying to change me†. That would perfectly describe Lister’s motivation to paint and create. Whether it’s a social statement or purely something for himself he has created something that people can enjoy. Again Lister stated he normally chooses his subject matter by simply finding something within his immediate environment. Any deeper meanings one might find would probably be purely speculation, but the interesting composition in â€Å"Discard the Retard† where the constant stencil of a duck pattern has been used and a single â€Å"stand-out of the crowd† duck can be seen (solid black rather than just black outlining).

Coming to Terms Essay

In â€Å"A Look at the Intersection of Fine Dining and Fast Food†, Brenda Falk discusses the differences and similarities in fast food and fine dining. Her main focus throughout the article is the new found overlap in these two dining techniques. She also seems to feel that soon these two dining techniques could easily become one known as â€Å"quick casual†. In this article she jumps around from point to point whether it be reasoning behind certain dining styles, types of changes in these styles, or how they affect each other. Her argument was based fully on fast food restaurants adopting ideas from fine dining restaurants . Falk inserts an inordinate amount of her own feelings on the topic and doesn’t analyze the subject as well as she should have. She focuses mainly on the fast food business while lacking in her analysis of fine dining. She also should have made the paper more about what caused the changes in the restaurant business instead of the changes themselves. In the essay Falk has many examples of foods and restaurants that have changed and became noticed for their modern style, such as Panera Bread and Chipotle. She appeals to a large audience by adding examples many people can relate too. On the other hand, her article is extremely biased in multiple ways. She makes too many generalizations that may not particularly be true in some cases. For example she states, â€Å" the fact that people today hate to make choices, preferring to have the best of both worlds†¦ † (Falk,33). This may not be exactly true for everyone. She uses the previous quote to support her argument in saying that since people are so indecisive quick casual would be a good alternative. Another instance is when she states, â€Å"There are significantly more calories at table service restaurants† (Falk, 35). The prior quote shows her bias towards dine-in restaurants because she only uses negative examples of fine dining. Furthermore, her essay is very restricted. She aims her essay towards adults and college students with her use of language and examples of certain restaurants; But a lot of her writing makes you think otherwise. The core of her essay is stating that quick casual is the new alternative to fine and fast food dining. Though she never takes into consideration the ideas of being a vegetarian or that college students have dining halls or even the fact that not all people eat out. She had good arguments but they did not affect the people they were meant to affect. One of her main argumentative statements is at the very end of her essay when she says, â€Å"The country is focused on problems with obesity and poor eating habits †¦.. until major changes are made, food prepared at home will almost always be healthier than food eaten away from home† (Falk,36) . These type of statements should have been more prominent in the essay, she only brings up this type of conflict in the last paragraph and nowhere else. By tying in the eating at home or the obesity aspect more, she would have had a strong argument. As mention earlier, if she touched on all the aspects possible that would have made her essay more relevant Some of her most outstanding focuses were â€Å"Trend Mapping† and the â€Å"Trickle Down Theory†. Trend mapping helps culinary experts predict which menu items will be popular in the future. The trickle down theory helps quick casual restaurants enhance their menu with more fine dining dishes. These ideas help customers make smart choices. I was impressed with her inclusion of these two innovations because they go right along with her topic and fit into the main idea . Even though her essay was poorly structured at some points, there were also some good points throughout. I feel that her style was very laid back and readable because she used places her target audience have been and can relate to, as examples. Brenda Falk creates this article with the objective of describing the many similarities between the food industry and that the in between â€Å"quick casual† style is the most convenient. She successfully describes these similarities and elaborates on the new innovative style but never fully creates a legitimate argument. If she discussed more on the topic of eating at home or the factor of money or even brought in some positives of fine dining, that could have created a stronger argument. She has a great sense of organization and style but needs to focus more on her analysis of the topic.

Land Law Free Essay Example, 1500 words

However, Alan, Daniel and Claude remained as joint tenants holding 60% of the property share in total. Herein, the dispute emphasizes Claude’s rights to interfere in Zavier’s and Ray’s possession of the property share followed by the sudden demise of Daniel and Aunt Nora’s possession of the house as per the will of Alan, which can be sorted within the areas of Joint Tenancy and Tenancy in Common. In precise, the ultimate question in this dispute is who actually owns the shares of Alan and Daniel, following their sudden demise in an accident. Explain the Law and Apply It to the Facts Which You Have Been Given The dispute faced by Claude, concerning his rights to the property share held by Alan and Daniel, as a joint tenant, can be assessed under the Law of Property Act (LPA) 1925. As per the scenario, Daniel, Alan and Claude share 60% of the property (i. e. their residential house) as Joint Tenants, while the tenancy rights of Bettina and Edward have already been separated on the grounds of Tenancy in Common laws. According to the LPA 1925, the members enjoying Joint Tenancy share common interests on the property and thus, Claude, in the described circumstance, can claim his rights to influence the proportional division of shares for the property5.We will write a custom essay sample on Land Law or any topic specifically for you Only $17.96 $11.86/pageorder now It is worth mentioning in this context that as per section 33 of the Administration of Estates Act 1925, following the sudden demise of Alan and Daniel, ‘the right of survivorship’ now belongs to Claude, providing him a right to claim for his share being in Joint Tenancy agreement with Alan and Daniel6. To be precise, according to the LPA 1925, joint tenants are usually regarded as the single entity and the members’ hold equal ownership on the entire property. In case of the death of any member under the agreement of joint tenancy, the entire ownership is shared amidst the existing members as per the LPA 1925. In this respect, this particular ownership of the existing members is referred as the ‘right of survivors’. Furthermore, it must also be taken into account that joint tenancies occur only under the presence of no more than four members holding a legal title. As per the facts of the case, Alan, Daniel and Claude held a single legal title, while Bettina (even though she initially held the legal title along with the other three members) and Edward (who held an equitable title to the property) separated willingly and through the agreement of other members in written, i.e. through letter for Bettina and Skype for Edward, as tenants in common.

Obesity and Eating Disorders The Two Extreme Eating...

On the eating spectrum, there seems to be two opposite extremes, obesity and eating disorders. Most people would categorize their eating behavior as normal or between these two extremes. However, these two conditions are still prevalent in society today. Although rare, eating disorders and obesity have a long history of origin. These conditions, while requiring attention and response, created other concepts and theories. Restraint theory is one that stemmed from curious minds of different eating behavior. Through the progression of the theory, many dependent variables have been tested to see the effects on restraint eating. However, the connection of soda or sugary drink consumption has not been investigated yet. There may be a connection†¦show more content†¦They also drink sugary beverages such as soda and energy drinks that contains the same or more calories. However, research on restraint theory has never used a liquid preload. The use of a liquid preload in this resear ch can stem new findings that associates it with disinhibited eating and the restraint theory. The objective is to determine whether or not there is an effect of disinhibited eating when participants with high restraint are given a liquid preload. The liquid preload soda is hypothesized to cause high restraint eaters to eat the most. Apple juice will have an intermediate effect and water will have the least effect of restrained eaters. Participants that will not receive a preload will not exhibit disinhibited eating. Methods Participants The experiment will take place in a lab room located in the Griffith building at the University of the Sciences in Philadelphia. The room will be able to accommodate seven participants per session. Individuals that adhere to a restrictive diet for health or religious reasons such as kosher, gluten free, vegan, etc will be excluded from the study. Also, individuals that have food allergies such as allergies to tree nuts, peanut, and lactose intolerant will be excluded from the study. Finally, we will exclude individuals that are diabetic or pregnant. All participants will be given informed consent before proceeding withShow MoreRelatedEssay On Obesity In Girls1228 Words   |  5 PagesEating Disorders and Obesity in Girls During childhood, children are exposed to messages from the media that cause them to acquire beliefs about body standards and lay a foundation for future food and body-image issues. Disordered eating attitudes and behaviors are especially common in adolescent and teen girls in Western countries. The prevalence of these disorders is rising and the age of onset is falling. An increase in body awareness takes place during adolescence because that’s the time whenRead MoreEating Disorders : Anorexia Nervosa1443 Words   |  6 Pages Eating Disorders Sean Boehm Abnormal Psychology Professor. Johnston Farmingdale State College Due November 24th 2014 â€Æ' An eating disorder is a disorder that specifically focuses on the person’s weight and these behaviors are so detrimental not only to their performance in their everyday life but to their physical health. According to Hoeksema (2014) eating disorders can be characterized in three ways which include anorexia nervosa, bulimia nervosa, and binge-eating disorder. AnorexiaRead MoreEating Disorders : Anorexia Nervosa And Bulimia Nervosa1303 Words   |  6 Pagesincreasing number of cases of eating disorders. According to a National Institute of Mental Health article (Eating Disorders, 2016), an eating disorder is an illness that causes physical disturbance to your everyday diet. A person who is stressed or concerned about their body weight is a sign that he or she might have an eating disorder. Out of all the eating disorders, the two most common are anorexia nervosa and bulimia nervosa. Anorexia nervosa is an eating disorder where people, who are underweightRead MoreHow Are Eating Disorders Affecting Our Health?907 Words   |  4 PagesHow are eating disorders affecting our health? An eating disorder is an illness that causes serious disturbances to your everyday diet, such as eating extremely small amounts of food or severely overeating (NIMH, Eating Disorders). Eating disorders start when the mind conjures up a nonrealistic conception of their own body. Disorders can be acquired through numerous ways such as; genetics, neurological transmitters in the brain, personality, social and environmental factors, stress, and most commonlyRead MoreObesity Is A Condition Of Excess Body Fat1228 Words   |  5 PagesObesity in America The US has always had a reputation for the struggle we have with obesity. Obesity is a condition of excess body fat. Obesity can affect any person from young children to older adults. A study done by the Centers of Disease Control and preventions showed that since 1980, one third of our adult population has become overweight. Many Americans are trying to fight the battle against obesity. Many aren’t winning. Type 2 diabetes, high blood cholesterol, high blood pressure, and heartRead MoreEating Disorders : Eating Disorder Essay1524 Words   |  7 Pagesthat eating disorders are a lifestyle choice. However, eating disorders are a group of serious conditions in which a person is preoccupied with food and weight that they often cannot focus on anything else. Amongst all the eating disorder the main types are anorexia nervosa, bulimia nervosa, and binge-eating disorder, which are all psychological illnesses. The disorders vary between eating extremely small amounts of food, to no t eating at all, or to severely overeating. Each of these eating disordersRead MoreEssay on Biochemical Correlates of Anorexia and Bulimia1070 Words   |  5 Pagesdangerous eating disorder characterized by distorted body image, obsession with food and weight, drastic reduction in food intake often to the point of starvation, and extreme weight loss (1). Bulimia nervosa is a somewhat similar eating disorder more specifically characterized by recurring episodes of uncontrollable binge eating followed by self-induced vomiting or abuse of laxatives or diuretics (2). The vast majority - more than 90 percent - of those afflicted with eating disorders are adolescentRead MoreEating Disorders And Their Effects On Victims Of Them1281 Words   |  6 Pagesthoughts someone suffering an eating disorder hear every second of a day. In this essay, I will explain eating disorders and their effects on victims of them. Eating disorders are major health risks, and can be life-threatening. Eating disorders are defined as abnormal eating habits and extreme worry about one’s body image. They are mental illnesses that exist in both males and females, but are most commonly seen in females between the ages of 12-25. Eating disorders are not only about losing weightRead MoreEating Disorders : Eating Behavior And Weight Regulation1034 Words   |  5 PagesEating disorders feature serious disturbances in eating behavior and weight regulation. Associated with a wide range of adverse psychological, physical, and social consequences; eating disorders include severe distress or concern about body weight and shape. Eating disorders are more than simply watching your weight or dieting, they include characteristics such as skipping meals, excessive exercise and overeating. Eating disorders are serious emotional and physical issues with life-threateningRead MoreEating Disorders Affecting Our Image of Beauty; Research Paper1992 Words   |  8 Pagessuffer from eating disorders are starving themselves or eating then purging to get rid of the food. These are serious and isn’t something that can simply be stopped by just eating a normal diet again. On the other side of the spectrum there are people that have another type of eating disorder that’s the exact opposite, these people have suffered from over eating and allowing their bodies to grow to an unhealthy size that causes serious health issues and possibly death (Eating Disorders). Body Image

A Few Good Men By Erich Fromm And Stanley Milgram

The movie, A Few Good Men, is the story of how two marines go on trial for the murder of another marine. The movie then unfolds into an emotional drama which dives deep into conspiracy and the psychodynamics of following orders. A Few Good Men was a critically acclaimed movie and was nominated for multiple Academy Awards. Similarly, authors Erich Fromm and Stanley Milgram, wrote essays that explored the morals behind obedience, and how disobedience of immoral commands can bring betterment to others. Although A Few Good Men presents disobedience as being a vice, evidence from Milgram and Fromm suggest that disobedience can bring about an improvement on current conditions. In A Few Good Men, both Lance Cpl. Harold W. Dawson and Pfc. Louden Downey were obedient to Col. Nathan R. Jessup’s order to give Santiago the Code Red, even though it went against their preset morals. Dawson saw, through his own conscience, that hurting another person because of small mistakes was immoral. But because of his believe in the marines code, â€Å"Unit, Corp, God, Country,† he was unable to allow himself to disobey a direct order. Author Milgram explored this same issue in his experiment. He asked why people followed orders no matter the negative effects it has on other people. In the study, roughly 60% of the test subject followed all orders to harms others. After the studies, Milgram inferred that this was because people have an underlying fear of disobeying a superior and do not trust their ownShow MoreRelatedObedience and Disobedience in A Few Good Man1594 Words   |  7 Pagesfilm A Few Good Men. Two soldiers caught in the middle of right and wrong wi ll keep there hope and loyalty high as they wish for the best. Will the instigator of it all be pressured through his own anger to reveal the truth? Rob Reiner presents Col. Nathan R. Jessep as having an exaggerated self opinion while using his power for evil, based on dispositional factors. Lt. Daniel Kaffee uses his Harvard law education to represent two Marines who are being charged for murder in the movie A Few Good MenRead MoreA Few Good Men By Erich Fromm1546 Words   |  7 PagesDuring the motion picture â€Å"A Few Good Men† it obscures the inquiry whether disobedience or obedience is the rational distinction and at what instant does following the orders turn into blind obedience and submission? Furthermore, the movie complicates this theme by establishing military culture where disobedience to a higher power invokes dire repercussions. One example in the motion picture is when United States Marines Lance Corporal Harold Dawson and Private Louden Downey where instructed by theirRead MoreObedience Is Not A Bad Thing Essay1420 Words   |  6 Pagesobedience and disobedience serve a purpose, from positive control through obedience, to denying control to avoid being influenced to do something immoral. Erich Fromm, Doris Lessing, and Stanley Milgram reveal ho w the effects of obedience can be negative and how hard it can be to disobey. Obedience can be catastrophic; during the holocaust, many men obeyed orders only to find they were puppets in an evil scheme. However, thriving obedience in the human species is a cause of the need to please, a difficultyRead MoreObedience Is Not A Bad Thing Essay1465 Words   |  6 Pagesobedience and disobedience serve a purpose, from positive control through obedience, to denying control to avoid being influenced to do something immoral. Erich Fromm, Doris Lessing, and Stanley Milgram reveal how the effects of obedience can be negative and how hard it can be to disobey. Obedience can be catastrophic; during the holocaust, many men obeyed orders only to find they were puppets in an evil scheme. However, thriving obedience in the human species is a cause of the need to please, a difficultyRead MoreObedience And Its Effect On Society2278 Words   |  10 PagesHistorically, blind obedience has been the ro ot of numerous atrocities and serves as a reminder that obedience can lead to humanity’s downfall. Themes of obedience are studied in many articles and experiments. Two prominent examples, Stanley Milgram, a social psychologist, and Erich Fromm, a psychoanalyst, both wrote about their beliefs as to why humans are so prone to obey. The nature of human obedience derives its potency from consistent habituating, protection, and a deeply ingrained human characteristicRead MoreObedience to Authority1250 Words   |  5 Pagesphilosophy. God’s command to Abraham to kill his son, being one such example. Many psychologists and writers have thought about, discussed and conducted experiments to understand this human characteristic. The psychology experiments conducted by Stanley Milgram in the 1960s and 70s to study obedience to authority among ordinary individuals are, perhaps, the most significant and startling. (â€Å"Baxter†) These experiments were conducted at a time when the world was still struggling to understand theRead MoreObedience to Authority1260 Words   |  6 Pagesphilosophy. God’s command to Abraham to kill his son, being one such example. Many psychologists and writers have thought about, discussed and conducted experiments to understand this human characteristic. The psychology experiments conducted by Stanley Milgram in the 1960s and 70s to study obedience to authority among ordinary individuals are, perhaps, the most significant and startling. (â€Å"Baxter†) These experiments were conducted at a time when the world was still struggling to understandRead MoreDeveloping Management Skills404131 Words   |  1617 PagesRogers’ pithy observation: â€Å"Common sense ain t common.† In addition, the research reported in the Introduction suggests that, in many cases, managers’ â€Å"common sense† isn’t â€Å"good sense.† The premise of this book and associated course is that the key to effective management practice is practicing what effective managers—those with â€Å"good sense†Ã¢â‚¬â€do consistently. Reason #2: It is consistent with proven principles of effective teaching and learning. A seasoned university professor advised a young colleague

A Systemic Functional Analysis of the Advertisement of the Cadd Free Essays

[pic] A Systemic Functional Analysis of the Advertisement of the CADD A statistic in 2008 shows that around one in six deaths on roads caused by drunk drivers. People may have wrong judgment and slower reaction after they drunk alcohols. A traffic accident is most likely to occur in such situations. We will write a custom essay sample on A Systemic Functional Analysis of the Advertisement of the Cadd or any similar topic only for you Order Now As a consequence, a variety of campaigns have taken numerous actions to persuade people not to drink and drive. They built websites, and published advertisements and videos to promote their ideas. The Campaign Against Drinking Driving is one of them. CADD is trying to free people whose relatives have died or injured in drunk driving from sorrows. This short essay will analyze a public service advertisement against drink and drive published in the website of the CADD. The visual images, verbal texts, and the linkage between them will be discussed in systemic functional approaches. The advertisement is displayed in a horizontal angle which involves viewers’ reflection. Two elements, a collection of smashed glasses and the sentence â€Å" What’s the price of a bottle of wine† are most salient in their color and size. In a blank background, the green glasses and the red sentence are enlarged to attract viewers’ attention. Furthermore, the distance between viewers and the visual image become intimate by close shot. Firstly, some visual metaphors can easily observed from the visual image of this advertisement. The shape of broken bottle is identical to a crashed car. The target domain is a collection of smashed glasses, while the source domain is a crashed car. The separated segment can be seen as the tyre of the crashed car. In addition, some small glasses that arranged to two lines can be regarded as car tracks. The designer used a broken bottle to form a scene of a car accident. The connection between the broken bottle and the crashed car is the wine, namely, the alcohol. It warns implicitly that a car accident will happen if the intake of alcohol is excessive. Apart from the connotation the metaphors contain, some other elements abd styles of representation are consisdered as carrriers of connotation (Machin,2007). Firstly, the participant can be analyzed. As there is no participant in the â€Å"crashed car†, it can be concluded that the result of drunk driving is being a victim in a car accident. Then, the color of these visual images also has connotations. The color of headline and text is red, while the wine bottle is green. Since the background is blank, these two contrastive colors form a sharp contrast to attract viewers’ attention. The red color also means warning, so that viewers will put more attention on the headline and text. Additionally, the linguistic messages cause the advertisement’s purpose more explicit. There are two clauses in the advertisement. The first clause is a special question which asks for the viewers’ responses. The designer wanted viewers to give an answer of â€Å"price†. According to the analysis, the â€Å"price† in the headline â€Å"what’s the price of a bottle of wine† can be analyzed in three levels. The first level is analyzing from its denotation. The â€Å"price† in this level will be the value labeled in the goods shelf. The second and third level meanings are connoted in the background. The â€Å"price† in these two levels are more likely consequences of drunk driving. As this advertisement aimed at persuading people not to drink and drive, the connotation of â€Å"price† can be derived from it. The â€Å"price† paid in the second level is drunk drivers’ health, even the life. In order to understand the third level, the background of the Campaign Against Drinking Driving should be introduced. One of the CADD aims is providing support to the families of victims killed or injured by drunk drivers (CADD). If a person killed or injured because of drinking alcohol over legal limit, his relatives will in grief for a long time. As a consequence, the â€Å"price† in the third level is the sorrows of relatives. A word play the designer made can be noticed after analyzed the three levels the headline contains. The viewers will understand the meaning of headline by digging into the word â€Å"price†. After the advertisement having guided viewers to consider the the consequences of drunk driving, the designer raise his idea timely in the following text. â€Å"Don’t drink and drive† is an imperative sentence which expresses the attitude of persuasion. If visual images linked together with linguistics messages, the advertisement will be understood better. The headline and the broken bottle are complementary in achieving the goal of the advertisement. The verbal texts appears in the top, and the image forms an illustration of it. A question is introduced by the headline, and the broken car extended viewers’ understanding of this question. The viewers are led to the direction of the relationship between the wine and the car. In this way, the visual image extends the understanding of the verbal information. In addition, the second clause also can related with the logo in the advertisement. The logo was comprised of four capital letters: CADD; which is the abbreviation of the Campaign Against Drinking Driving. The idea that transmitted by the campaign is not drinking and driving, which expresses the same meaning with the text. Moreover, there are a wine glass in the first letter D, while a car key in the latter letter D, and red slashes cut the letters. As a result of special form of letters, the topic of the advertisement is pointed out: do not drink and drive. Additionally, the red slashes echo the color used in the text and the headline, which connects the elements in this advertisement closely. In conclusion, this essay analyzed the visual images, linguistic messages and the connection between them in systematic functional approaches. The purpose of this advertisement is persuading people not to drink and drive. The designer guided people to think about the consequences of drunk driving in visual and verbal messages, then the designer’s purpose is achieved by a persuasive way. However, because the publisher of this advertisement is a campaign that mainly helps the drunk drivers’ relatives, more attention will be attracted, if some information about those people added. Word count:1022 Reference Machin, D. (2007) Introduction to Multimodal Analysis, Hodder Education CADD Retrieved from http://cadd. org. uk/aims. htm This advertisement is retrieved from http://gongyi. hexun. com/2011-08-12/132383278. html How to cite A Systemic Functional Analysis of the Advertisement of the Cadd, Papers